About The Report
The Sponsored Brands Keyword Placement Report is a comprehensive data resource that furnishes advertisers with valuable information about how their ads are performing across different placements and keywords. This report allows advertisers to understand where their Sponsored Brands ads are displayed, which keywords trigger these ads, and how well these placements are converting.
The report includes vital metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) for each placement and keyword combination.
Armed with data about impressions, clicks, spend, sales and New-To-Brand metrics, advertisers can refine their campaigns, allocate budgets more effectively, and maximize returns on their advertising investments.
Where do I find the Sponsored Brands Keyword Placement Report?
To access the Sponsored Brands Keyword Placement Report, advertisers can log into their Amazon Advertising account.
From there, navigate to the Reports tab —> select the Report Category as “Sponsored Brands” —> and choose “Keyword Placement Report” as the report type.
The Sponsored Brands Keyword Placement report can be customized to display data for a specific date range and can be scheduled to run now, in the future, or in a recurring manner. You can use this report for a maximum custom date range of 90 days.
This report is available for both sellers and vendors.