To ease the hectic & rigorous process of optimization, Amazon has launched another time-saving feature - Targeting Page. This feature helps us find growth areas in just a few steps.
- August 26, 2021
Keeping the brand’s presence alive on Amazon to engage customers has been an area of concern for brand owners. Amazon came up with a marvelous feature to let the brands speak for themselves – Amazon Posts.
- August 20, 2021
Amazon launched a new feature called Creative Assets to bring ease to Sponsored Brand campaigns. Advertisers can store, organize, & access brand content in a single interface.
- July 31, 2021
Amazon recently launched a new feature called budget rules. This article discusses its advantages, types, and whether it is a boon for Amazon advertisers?
- July 6, 2021
Sponsored Display audiences can help advertisers target audiences & grow their businesses and engage shoppers - both on and off Amazon.
- October 31, 2020
Learn more about Amazon 2020 – Q3 Earnings Highlights. Amazon's net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue is up 49% YoY. Year-to-date advertising revenue is around $14B. We expect 2020 ad revenue to be between $20B to $25B.
- October 10, 2020
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit
- October 2, 2020
Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...
- August 9, 2020
Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID. The online grocery category grew by 300%. For the first time, the international segment showed an operating profit.
- August 9, 2020
The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced...
