About The Report
The Sponsored Display Targeting Report helps advertisers understand how their targeting criteria performed across Sponsored Display campaigns. With this report, you can assess the efficacy of your chosen keywords and search terms for SD targets.
When you view the SD Targeting Report, you have two options: you can see a summarized view or a daily breakdown. The data in this report covers the past 90 days.
The first step is to analyze how each targeting option performed. Then, with those insights in hand, advertisers should make adjustments within the campaign manager. This entails boosting bids for targets that are yielding sales while eliminating those that are not producing results.
The SD Targeting Report can be leveraged in multiple ways to improve brand awareness and identify targets where more aggressive bidding makes sense. It also helps advertisers identify which competitor products should be a part of their offensive strategies.