About The Report
Amazon’s Audience Overlap Report for DSP is the best way to compare your audience targets to other Amazon audiences. Located in the larger Audience Segmentation report, the Audience Overlap report for DSP lets you see how your audience targets performed. Plus, it identifies new audiences to go after next.
The Audience Overlap Report presents audience size and affinity index information for audiences that are not targeted, serving as a valuable resource to identify complementary audiences.
It can also identify more cost-efficient ways to steal sales from your competitors. For instance, if your aim is to capture market share from a competitor, directing your efforts towards an audience that frequently engages with their products might yield positive results. The problem is, these audiences can be expensive.
The solution: Examine the Audience Overlap Report to find related audiences that probably also buy from your competitor. Employing these audiences as targets presents an effective and economical method for increasing your market share.
Keep in mind: This specific Audience Overlap Report is only available to DSP advertisers.
If you do advertise on DSP, you can create a new report as soon as an audience has been approved. These reports are crucial because they show you the categories where audiences usually spend their time.
To download this report, go to Amazon DSP console > Audiences > Select an Audience > Download the Overlap Report.