About The Report
Amazon’s Purchased Product Report for Sponsored Display (SD) provides information about the brand halo effect of your SD campaigns.
The Purchased Product Report shows you the products that you didn’t directly advertise but that customers ultimately purchased after seeing your ads anyway. It can help you identify fresh advertising opportunities and gain a deeper understanding of customer purchasing behaviors.
How do I use the Purchased Product Report for Sponsored Display?
This report offers two distinct views—a summarized overview or a daily breakdown. The lookback window for this report spans a period of 60 days.
The Purchased Product Report is accessible to all the sellers who are running Sponsored Products or Sponsored Display campaigns.
It’s important to note that the focus of this report is solely on conversion metrics for products that were not part of the advertising campaign. As a result, the cumulative conversion metrics will not align with the campaign totals. To obtain the overall product statistics for advertised items, please refer to the Advertised Product Report.