About The Report
Amazon’s Brand Impression Share Report showcases the top-of-search impression share for your brand terms over a period of time. This report measures the percentage of top-of-search impressions your campaigns receive, compared against the total impressions they could receive.
Essentially, the Brand Impression Share Report tells you how you are performing on your brand terms.
This report is available in Advertising Console → Insights and Planning → Brand Impression Share.
This is a self-service report, and is available to both sellers and vendors.
What does the Brand Impression Share Report look like?
There are three main sections within the report:
Overview: This segment highlights the percentage of times your ads showed up in top-of-search results compared to ads from your competitors. You can narrow down this data by selecting only Sponsored Products ads, only Sponsored Brands ads, or by combining SP and SB ads together.
Share over time: This segment highlights trends in your top-of-search impression share on your brand terms. Understanding these trends helps you see if you are reaching your Share of Voice goals.
Targets. This segment highlights the targets that are driving your top-of-search impression share for your brand terms.
There are multiple filters:
- View brand terms and targets with 1k+ impressions that received less than 20% top-of-search impressions.
- View brand terms and targets with a clickthrough rate of 1.3%+ that received less than 10% of top-of-search impressions.
- View brand terms and targets with less than 10% top-of-search impressions and a conversion rate of more than 13%.