About The Report
Through the Sponsored Display Advertising Product report, advertisers gain a comprehensive understanding of how well their Sponsored Display ads are performing. Based on the insights from this report, brands can make data-driven adjustments to their bidding strategies if necessary.
The Sponsored Display Advertising Product includes data such as the number of impressions, click-through rates (CTR), conversion rates, and total sales generated.
You can also compare this data based on where your Sponsored Display ad shows up. Remember, Sponsored Display ads materialize on both your brand’s own product pages and on your competitors’ pages. This report helps you understand how your performance differs across each type of product page.
By examining these key metrics, advertisers can assess the effectiveness of their Sponsored Display campaigns and identify areas for improvement.
Look for important disparities in these data points. If a particular product is receiving a high number of impressions but has a low conversion rate, advertisers may consider refining their targeting or optimizing the product listing to enhance its appeal to potential customers.
Identify top-performing categories. After analyzing the Sponsored Display Advertising Product report, brands may notice that certain product categories consistently outperform others in terms of conversion rates. Armed with this knowledge, advertisers can allocate their budget more effectively, prioritizing high-performing products and categories.
Look for successful product targets. Similarly, after studying this report, you might discover that specific targeting options might yield higher click-through rates.
