About The Report
Amazon's Brand Metrics Report provides valuable insights into customer behavior, and helps sellers and vendors understand their brand's performance and market reach.
The new and improved Brand Metrics Report provides a visual experience to help you identify opportunities and accelerate your brand’s growth by reaching millions of shoppers at different stages of their shopping journey.
Amazon’s Brand Metrics Report can be found in the left navigation in the Advertising Console, under the “Insights & Planning” section.
The report covers:
Awareness: Awareness measures the number of shoppers who searched for your brand but didn’t engage with it.
Consideration: Consideration measures shoppers who (1) visited your product detail page directly or after searching for your brand or (2) didn't buy but added your items to their cart.
Purchased: Purchased measures the number of shoppers who purchased from your brand, including those with Subscribe & Save subscriptions.
Where can I find the Brand Metrics Report?
To find these reports, take the following steps:
Step 1: Choose the brand for which you want to get your metrics.
Step 2: Choose a category.
Step 3: Choose a date range.