Our logo is clean, simple, and uncomplicated. It is one of the essential parts of our visual identity and should never be altered. We have listed and explained various treatments for our logo.
Download our primary logo pack in SVG, EPS, and PNG.
There must always be sufficient space surrounding the logo to maintain its visual impact and avoid competition from other graphic elements.
20px high for digital applications.
3mm high for print applications.
Our symbol should be used instead of the full logo, where the logo visibility could be compromised. Our symbol should be used in isolation and never with the primary logo.
Download our symbol in SVG, EPS, and PNG.
Intentwise dot above (i) and its color separation must always be as per the original mark.
Our default logo is dark slate blue with red. This should only ever appear on a white background.
The inverse logo is white and red. This should only ever appear on a dark slate blue background.
If the background color is not dark slate blue or white, please use an all-white, all-dark slate blue, or all-black logo. The red color should never appear on a background that’s not white or dark slate blue.
Don’t add effects to the logo — for example, shadows, gradients, or characters.
Don’t stretch or compress the logo.
Don’t rotate the logo.
Don’t fill the logo or elements of the logo.
Don’t change the logo.
Don’t use the logo on busy backgrounds.
Logo placement on a page.
RGB: 53, 56, 72
RGB: 234, 65, 70
RGB: 255, 255, 255
RGB: 100, 109, 170
RGB: 236, 189, 38
RGB: 68, 71, 91
We wanted our font to be simple and beautiful. Lato represents our brand’s emphasis on simplicity and approachability.