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Donut chart showing total revenue by path length with segmented percentages from 1 to 7+ touches, such as 1 touch 11.8%, 2 touches 17.8%, 3 touches 23.4%, 4 touches 19.7%, decreasing for more touches. Key metrics displayed include Annual ROAS 3.45, Spend $892K, Total Revenue $2.1M, NTB Users 23,456, NTB Revenue $1.2M, Total Users 47,890, Average Path Length 2.8, and CAC $28.57. Revenue view is selected. Color-coded legend denotes touch counts from 1 to 7+ touches.

Amazon Marketing Cloud

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Crafting an e-commerce data strategy

Digital interface showing a smartwatch listing from Walmart priced at $93.99 with an Add button, user ratings, and sales data including 124,187 orders and a 10 ROAS metric.

Get started with Walmart Connect

A digital interface showing navigation tags for Data/Analytics, Amazon Marketing Cloud, Ad Optimization, Walmart Connect, and More. Below this, a resource section lists three items: 'Comparison: Amazon DSP vs. AMC Audiences' marked as a short read, 'The Agency’s Guide to Your Ecommerce Data' marked as a webinar, and 'Intentwise SQL training module' marked as training, with a note '+ More in the Resource Guide.'

Amazon and Walmart Connect resource guide

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