The Amazon Sponsored Products Budget Report is an essential report for advertisers looking to optimize their advertising performance on the Amazon marketplace. This report provides detailed information on Sponsored Products campaigns, including current and recommended budgets, average time in budget, missed impressions, clicks, and sales due to campaigns being out of budget. Additionally, the report includes various performance metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), total spend, sales, orders, ACOS, and ROAS for each campaign.
Through this report, advertisers can gain a better understanding of their campaign’s budget utilization as well as their missed opportunities in terms of sales, impressions, and clicks. Advertisers can use this data to optimize their campaigns and improve their reach, sales, and return on advertising spend (ROAS). For instance, if a campaign is generating good ROAS but has a low average time in budget, increasing the budget may improve performance. Allowing the campaign to run out of budget during the day results in missed opportunities.
To access the Sponsored Products Budget Report, advertisers can log in to their Amazon Advertising account, navigate to the Reports tab, select the report category as Sponsored Products, and choose the Budget report type. The report can be customized to display data for a specific date range and scheduled to run now, in the future, or in a recurring manner.