Amazon Launches Sponsored Display Product Targeting

Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.

Sponsored Display Ads for Brand Awareness

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Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon.

Amazon Advertising New Features

Amazon Ads new features

Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and more efficient. Here’s a snapshot of some of the new features: Campaign names can now be edited, All existing campaigns in Vendors will get a default adGroup…

Protect your Brand through Amazon Brand Registry

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It’s no news that the free availability of counterfeit products on online marketplaces is one of the top challenges that brands, consumers and ecommerce companies themselves face today. In fact, a recent investigation by the…

How to leverage Amazon Ads Product Targeting

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Amazon released a new feature a few months back which enables users to target Sponsored Ads based on Product and Category. A while back Sponsored Brands (formerly Headline Search Ads) were made available to sellers.