Get started with Walmart Connect

What advertising options are available in Walmart Connect?

Walmart Connect offers three basic ad types: Sponsored Products, Sponsored Brands, and Sponsored Video. Additionally, Walmart Connect has in-store ads and digital Display Ads. These ads appear in searches and on product pages in the Walmart site and app.

Want to get more sophisticated? Consider Walmart DSP. DSP lets you advertise on social media, streaming TV, and more.

What are the placement options for Sponsored search?

• Item carousels: Think of the “Products you might also like” section at the bottom of a search page.
• Search In-grid: These are the product ads that appear directly in search results.
• Buy Box: These ads show up below the “Buy” button on a competitor’s product pages.
• My Items In-grid: When Walmart shoppers check their account, they will see ads for previously purchased items.
• Stock Up: These ads appear when a customer is checking out. (Available for Walmart 1P Advertisers only)

Can I see in-store sales on Walmart Connect?

Walmart Connect lets you tie digital ads to in-store sales. You can see how many of the people who viewed your ads online later made a purchase in store. From there, calculate powerful, cross-channel metrics like Omnichannel ROAS to fine-tune your understanding of ad performance.

Can I control ads by device type?

Walmart Connect is one of the only major ad platforms that lets you see your ad performance data at the device level.

Walmart Connect offers what it calls “platform multipliers.” You can set these bid multipliers for three device types: desktop, mobile web, and app. Read more about how device type might impact your ad performance here.

Can I turn off ad placements?

On Walmart Connect, you can exclude entire placement types. Turn off Buy Box ads, item carousel ads, or search carousel ads as you see fit.

By contrast, on Amazon, you can use bid modifiers to make it significantly more likely that your ad shows up in a particular location, but you can’t rule out an ad placement entirely in auto campaigns.

Can I use product targeting on Walmart Connect?

On Amazon, you can target your ads based either on keywords or on specific product targets. In Walmart Connect, however, targeting specific products isn’t an option… yet.

For now, you can only target sponsored ads based on keywords.

Can I run in-store ads through Walmart Connect?

If you are a supplier with products available in Walmart stores, the answer is yes. Through Walmart Connect, you can take out in-store ads like:

• TV Wall ads
• Self-checkout ads
• In-store Audio ads

What about off-Walmart ads?

The Walmart DSP is powerful, not least because it gives you unprecedented access to target shoppers on third-party sites.

In addition to targeted offsite display ads via the Walmart DSP, eligible advertisers may access The Trade Desk’s available inventory across audio, video, CTV, mobile, and display.

How can I better manage my Walmart data signals?

Intentwise automatically ties together your organic and ads data into a single view.

In Intentwise, your ROAS and Total ROAS are each available at a glance. Plus, easily analyze your ads across location, device type, and more. Then, adjust your bids directly from our platform using automated rules.