Travis Zigler of Profitable Pineapple Ads Explains the 80/20 Rule for PPC

In this episode of Expert Connect, Jason Chan, customer success/product evangelist at Intentwise, speaks with Travis Zigler, CEO of Profitable Pineapple Ads.
One of the motivational factors here at Intentwise is the boundary that we work within by dividing tasks daily, or on a weekly and monthly basis. This forces prioritization and re-prioritization on a regular basis so that at any given point, the task at hand is always important.
Managing time is a challenge for most people. However, every successful leader has mastered this art and constantly improvises. Here are a few things that I personally follow and have proved to be very effective. The same principles could be applied for your marketing needs.
Recently there was a news article about Yahoo’s security breach, in which billions of account details were compromised. This is NOT the first time and this will also NOT be the last time security of a company is breached and all the details are compromised.
The first time we heard about this concept was in 2006 from Neal Ford. At that time the concept was new and developers were not comfortable with this. However, over time we have realized that it is very subjective on how organizations and developers feel about polyglot programming.
If you've asked yourself, "why use SSL?" at any time, you're in the right place. After all, why is SSL encryption so important, and why has Google placed increasing emphasis on it from an SEO perspective?
Microsoft expanded their Bing Partner Program and named Intentwise as a Bing select partner. As a select partner to Bing Ads, the world’s number two search advertising provider, Intentwise continues to enhance the services we offer our clients.
Deciding on a tech stack (including a content management system) is one of the most challenging obstacles for a startup. We faced the same questions at Intentwise, which included evaluating popular web frameworks.