Sreenath Reddy

Sreenath Reddy, the Co-Founder & CEO of Intentwise, has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.

Trivium Group’s Mina Elias on Amazon Advertising Trends

In this episode of Intentwise Expert Connect, CEO Sreenath Reddy speaks with Mina Elias, founder of Trivium Group, about trends in Amazon advertising.
In Q1 2022, Amazon's net sales grew by 7%, while operating income came in at $3.7 billion, both of which were within guidance. However, Amazon reported its first quarterly net loss since 2015. Ad revenue continued to grow, albeit at a slower pace.
Learn more about Amazon 2020 – Q3 Earnings Highlights. Amazon's net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue is up 49% YoY.  Year-to-date advertising revenue is around $14B. We expect 2020 ad revenue to be between $20B to $25B.