Amazon Sponsored Products Targeting Report

The Sponsored Products Targeting Report provides a wealth of data that you can use to optimize your campaigns and improve ROI. By analyzing the report, you can identify which targeting methods and products are driving the most clicks and sales, and adjust your strategy accordingly. This helps improve your overall campaign performance.
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Here are some ways to get the best use out of the SP targeting report:

1. Harvest high-performing keywords and products: The Sponsored Products Targeting report will uncover the keywords and products that are generating the most clicks, sales, and revenue for your campaigns. This information can help you focus your ad spend on the keywords and products that are most likely to generate a positive ROI.
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2. ‍Adjust bids for better performance: If certain keywords or products are generating a higher ACOS (Advertising Cost of Sales) than you would like, consider adjusting those bids accordingly. A smart bid adjustment can reduce your CPC (Cost per Click) or increase your AOV (Average Order Value), and improve your campaign's profitability overall.
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3. ‍Refine targeting strategies: If you are using manual targeting, the report can help you identify which keywords and products are not performing as well as you had hoped. You can then replace the underperforming keywords or products with new ones.
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4. ‍Optimize product listings: Leverage the data in the Sponsored Products Targeting report to identify which products are generating the most sales and revenue. You can then use that knowledge to revamp other product listings—rewriting product titles, descriptions, and images.
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5. ‍Monitor campaign performance over time: Regularly reviewing the Targeting report can help you identify trends and patterns in your advertising data. This allows you to make more informed decisions about how to improve campaign performance over time.

Where do you find it? The Sponsored Products Targeting Report can be accessed in your Amazon Advertising account under the Reports tab.
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By regularly reviewing and analyzing the Amazon Sponsored Products Targeting report, you can stay on top of your advertising performance and make data-driven decisions to increase your sales and improve your ROI.