Amazon Repeat Purchase Behavior Report

Savvy usage of the Amazon Repeat Purchase Behavior Report can help you optimize advertising performance, understand customer behavior for your products, and develop strategies to enhance customer retention and repeat purchases. 

When you look at the Repeat Purchases Report, you can use it: 

1. Analyze purchase patterns: Review the report to identify patterns in repeat purchases. Look for trends such as the total number of repeat purchases, the products that are most frequently repurchased, and the total number of repeat orders. This information can help you understand your customers’ preferences and tailor your marketing efforts accordingly.
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2. Improve product listings: Use the data to refine your product listings. By comparing your listings that have a high repeat order rate against those with a lower repeat rate, you can understand what is working and what isn’t. From there, you can optimize your lower-performing listings.
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3. Enhance customer experience: Identify pain points that might prevent customers from making repeat purchases. After identifying which ASINs have the low repeat rate, you can review common issues like product quality, delivery, customer service, and so on. Address these concerns to enhance the overall customer experience and increase the likelihood of repeat purchases.
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4. Offer subscription options: If your products are consumables or have a predictable usage cycle, consider offering subscription options. You can offer subscriptions for products with high repeat purchases. Subscriptions can simplify the purchasing process for customers and ensure a steady stream of repeat revenue for your business.
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5. Implement SD retargeting strategies: Utilize Sponsored Display (SD) retargeting ads to reach customers who have previously made purchases. Retargeting can help keep your brand top of mind and drive repeat purchases.
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6. Optimize inventory management: With insights from the report, adjust your inventory levels to meet the demand for products that are frequently repurchased. Avoid stockouts to ensure that customers can consistently buy their preferred products.
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7. Monitor changes and adjust strategies: Regularly review and analyze the repeat purchase report to track the effectiveness of your strategies. Be open to adapting your approach based on changing customer behavior and market dynamics.

In essence, Amazon's repeat purchase report gives you the tools to increase customer engagement and optimize your listing strategies in order to encourage multiple purchases. If you implement these strategies, the end result is increased customer loyalty and lifetime value to your brand.