Raghu Kashyap

I help Advertisers on Marketplaces such as Amazon, Walmart, Way-fair, Overstock, and Instacart leverage the Intentwise technology platform to scale better. Additionally, I oversee our product development, Customer Success, and Marketing initiatives.

“ACOS Is Up Why?” Or “Ad Sales Are Down.” Why?

For anyone running Amazon advertising, questions like these pop up occasionally and that is normal. Finding answers to these questions can be time-consuming and even stressful. The goal is to share with you a repeatable process, help you get to your answers quicker and in the process own the narrative with your stakeholders.
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit