As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa. This is especially important for keywords that meet or exceed performance targets in their current campaigns.
For users of the Intentwise platform, these keyword opportunities are surfaced automatically under the recommendations tab:
Read our Tip of the Week “Don’t Mix Brand and Non-Brand Keywords in the Same Campaigns” to make sure you’re setting your ACOS targets optimally.
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