Leverage ASINs that Show Up in Auto Campaign Search Terms

Ever wondered why you see ASINs in your auto campaign search term report, especially knowing that shoppers don’t necessarily search by ASINs? 

Here is why. 

When your Sponsored Product auto campaign ads show-up on a product details page, Amazon shares the ASIN of that particular product as a search term.  These ASINs could be your competitor’s or your own.

You can leverage this information for optimization in a couple of ways:

  1. Test revenue-driving competitor ASINs from your auto campaign search terms in product targeting campaigns.
  2. Negative match ASINs that are consuming spend but underperforming.


Read our Tip of the Week “You Could be Missing ASINs in Your Campaigns” to address gaps in ASINs in your auto and manual campaigns.

[mpp_popup id=”1902″]Subscribe and receive valuable Amazon advertising tips every week.[/mpp_popup] 

Share on facebook
Share on linkedin
Share on twitter

About Intentwise:

Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.

Related Posts

Learn more about Amazon 2020 – Q3 Earnings Highlights. Amazon's net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue is up 49% YoY.  Year-to-date advertising revenue is around $14B. We expect 2020 ad revenue to be between $20B to $25B.
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit