As you optimize your Amazon Advertising campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.
2) Unpause and/or bid up these keywords based on what you uncover.
Read our post “Ensure Your Negative Keywords are Not Blocking Searches” to optimize your negative keyword strategy.