If you are running out of budgets on campaigns, you are missing out on potentially valuable Amazon advertising opportunities. Your ads stop running mid-day while your competitors pick up traffic at lower CPCs. We recommend one of two actions to be taken to avoid this:
- If the ACOS is favorable and you have the money to spend, raise the budget to a level where you don’t run out of budgets.
- If the ACOS is unfavorable or you don’t have the money to spend, reduce the bids. When you reduce bids, cost-per-clicks (CPC) become lower, campaigns run throughout the day, and ACOS usually gets better.
Read our Tip of the Week “Preserve Spend and ACOS: Pause ASINs on Deal in Auto Campaigns” to understand how to optimize your ad spend and stay within budget.