Ensure Parity with Amazon Sponsored Product and Sponsored Brand Keywords


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As you optimize campaigns and explore new keywords, ensure that keywords in Amazon SP (Sponsored Product) campaigns are tested in SB (Sponsored Brand) campaigns and vice-versa. This is especially important for keywords that meet or exceed performance targets in their current campaigns.

For users of the Intentwise platform, these keyword opportunities are surfaced automatically under the recommendations tab:

Keyword parity

Read our Tip of the Week “Don’t Mix Brand and Non-Brand Keywords in the Same Campaigns” to make sure you’re setting your ACOS targets optimally.


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