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Amazon Market Basket Analysis Report

The Amazon’s Vendor Central Market Basket Analysis Report is an important insights tool within Amazon’s reporting suite that provides data on what other products are purchased most frequently alongside your products.

About The Report

The Amazon’s Vendor Central Market Basket Analysis Report is an important insights tool within Amazon’s reporting suite that provides data on what other products are purchased most frequently alongside your products. The focus on what items are purchased together in the same order is why the report is called a “Basket Analysis”. The Market Basket Analysis Report is available to both 1P and 3P Sellers that are part of Amazon Brand Registry.

Amazon’s Vendor Central Market Basket Analysis Report provides data at the ASIN level on the top 3 most popular products purchased at the same time. It also includes the Title of the ASIN and what % of orders included the other top purchased products. If the % of orders affiliated with a frequently purchased product is low then it might not be a valuable insight and those items may have low future purchase correlation. However if the % of orders is high, often considered at around 10% or higher, then you’ve uncovered a truly popular basket companion to your ASIN.

Where Can This Report Be Leveraged

  1. Improve Your Product-Targeted Ad Strategy: One of the most compelling actions you can take is to target other frequently purchased products with ads for your ASINs so that consumers can easily view and purchase your products. This can be done through selecting the “Product targeting” option when setting up search or display ad campaigns.
  2. Launch New Product Bundles: You can filter the report for only your products to identify for each of your ASINs if any other ASINs within your portfolio are often bought together. If the answer is yes, then consider launching a new ASIN that is a bundled offering of both products ideally with a discount and unique content.
  3. Create a Bundled Promotion: Amazon allows the set up of a “Buy X Items to Get Y% Off” promotion. You can incentivize the consumer to add two or more of your products to their cart in order to earn a compelling discount.
  4. Mention Complimentary Products in Content: Consider updating imagery and descriptions that include other frequently bought products to get consumers to consider your product in affiliation with other items relevant to their purchase journey.

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