About The Report
The Amazon Search Terms report is your guide to what customers are actually searching on Amazon. It breaks down the search frequency of various key terms over a given period of time.
The report generates a search frequency rank for all of your terms, indicating each one’s search volume on Amazon. The lower the search frequency rank, the higher the search volume.
If you want to know the top searches on Amazon for your product categories, this is the place to go.
How do I use the Amazon Search Terms report?
Finding the report is easy. You can access it by logging into Vendor Central → Reports → Brand Analytics.
But once you’ve downloaded the report, what can you actually do with it?
Here are a few ideas:
Optimize product listings. The Search Terms report helps you locate highly searched keyword phrases that you can use in your product listings. Put the high-ranked phrases in your product titles, description bullets, and backend search terms on Amazon. Optimizing your product metadata for terms with high search frequency can give an edge over your competitors in search results.
Locate high-performing ASINs. The report also shows which ASINs perform best on a given search term. We can access this data through metrics such as Click Share and Conversion Share. Together, these metrics help you identify the keyword and ASIN combinations that are driving the most conversions.
The upside here is that the ASIN list shows you how your competitors are performing on target search terms, thereby enabling you to analyze the competition in the market. With the ASIN list, you can also access the prices of competitor products.