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COFFEE BRAND SUCCESS STORY

Intentwise Helped Café Britt Achieve 50% Growth in Year End Sales

Industry:
Gourmet Coffee
Cafe Britt has been a leading gourmet coffee brand for more than three decades.

"Intentwise brought order and structure to the Amazon side of Café Britt’s business."

- Felicita Valverde, Café Britt’s International Key Account Manager

Overview

Café Britt has been a leading gourmet coffee brand for more than three decades. The company began by giving residents and visitors access to previously unavailable high-quality beans in Costa Rica, and they have since expanded to more than 35 countries.

The company's coffee is picked, roasted, and packed in its country of origin. The business model emphasizes the efficient use of natural resources and sustainable growing and harvesting practices that honor the planet and protect workers. Café Britt sells hundreds of gourmet products, including coffee, chocolate, and cookies.

The Challenge: Navigating a Crowded Amazon Marketplace

While substantial sales come through its website and 150+ retail stores, Cafe Britt views Amazon as an essential channel for remaining competitive.

Felicita Valverde, Café Britt's International Key Account Manager, is an expert on international shipping and exporting, but knowing how to grow a business on Amazon presented a different kind of challenge. "I saw that we needed a third party because there was a lot of information that I couldn't find online and that I couldn't learn by myself," Felicita says. "I reached out to the people of Amazon, but there's only so much information they can give you."

The Solution: Intentwise's Technical Know-How and Focus on KPIs

After considering several third-party companies, Felicita selected the Intentwise platform for its sophistication, ease of use, and level of support. Intentwise team helped restructure campaigns incorporate Café Britt's goals for revenue, profitability, and ad spend into the campaign execution.

"Intentwise's solution was reasonably priced, and they were able to tailor their offerings to our needs," Felicita says. "Through the dashboards and reporting, we can easily get our data right away. Plus, they encouraged us to focus on new KPIs, including 'new to brand' metrics."

The Results: Tremendous Sales Growth

Intentwise helped Cafe Britt restructure campaigns and set target goals. With the help of Intentwise, Café Britt saw growth of over 50% in its year-end 2020 sales.

Intentwise also helped launch retargeting campaigns to increase repeat purchases for Cafe Britt.

Felicita says, "Intentwise brought order and structure to the Amazon side of Café Britt's business. It was like reading Amazon For Dummies books, and I say that in a good way. It's just a click of a button to make the most changes, and it is easy for my team members to navigate."

25%
Increase in New To Brand (NTB) customers
50%
Increase in sales

Partnering with Intentwise Enabled Café Britt to:

  • Increase sales by 50%
  • Improve decision-making through real-time data and streamlined reporting
  • Leverage retargeting to increase repeat purchase rate

You Don’t Need to Go It Alone

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Sales & Marketing

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Tim C
Director of E-Commerce

"Love the Product, Love the Company!"

MJ
Matt Jordan
Digital Marketing Strategist

"In Only 7 Months, Our Monthly Amazon Sales Increased By 40% While Reducing ACOS% From 60% To 35%"

GM
Gerti M
Marketing Director

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Steve W
CEO

"Instrumental in helping us scale our business on Amazon"

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48%

Increase in Sales

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ACOS Reduction

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Reduction in campaign expenses

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"Intentwise is a great platform with a great support team behind it." --- --- ---- ----

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Backward grey icon
forward icon Intentwise
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"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
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"Their professionalism, knowledge, transparency and seamless integrations helped..."

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Reduction in campaign expenses

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Increase in Sales

Read case study
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Backward grey icon
forward icon Intentwise
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forward icon Intentwise
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