To ease the hectic & rigorous process of optimization, Amazon has launched another time-saving feature - Targeting Page. This feature helps us find growth areas in just a few steps.
- June 5, 2020
One of the challenges of dealing with Big Data is to ensure data consistency across data sources. When working with Big Data, most platforms would likely be working across multiple databases, and, as anyone dealing with replication across data sources...
- May 5, 2020
In this blog post, we will discuss the two data points of note for advertisers related to the Amazon Q1 2020 earnings report. In this context, we looked for data points that could shed some light on what to expect going forward.
- April 30, 2020
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove...
- April 27, 2020
Third-party Amazon platform tools can leverage Amazon MWS API to programmatically retrieve business reports, make changes to product listings and more.
- April 23, 2020
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
- April 11, 2020
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
- March 21, 2020
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season.
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
- February 11, 2020
Amazon introduces Manager accounts in the Advertising console. This feature will enable agencies or advertisers to link all the existing and new advertising accounts together.
