Intentwise’s CEO, Sreenath Reddy hosted Rohan Thambrahalli from DimeTyd for an in-depth conversation about the importance of accounts reconciliation for Amazon Vendors.
Amazon recently rolled out two key features to make multi-marketplace advertising easier: Multi-Country Campaign – Copy & Create & Keyword Localization.
Keeping the brand’s presence alive on Amazon to engage customers has been an area of concern for brand owners. Amazon came up with a marvelous feature to let the brands speak for themselves – Amazon Posts.
Amazon launched a new feature called Creative Assets to bring ease to Sponsored Brand campaigns. Advertisers can store, organize, & access brand content in a single interface.
Amazon recently launched a new feature called budget rules. This article discusses its advantages, types, and whether it is a boon for Amazon advertisers?
Learn more about Amazon 2020 – Q3 Earnings Highlights. Amazon's net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue is up 49% YoY. Year-to-date advertising revenue is around $14B. We expect 2020 ad revenue to be between $20B to $25B.
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit
Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video...
Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID. The online grocery category grew by 300%. For the first time, the international segment showed an operating profit.