In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
When an ASIN goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the ACOS. You will notice that the search term "today's deals placement" consumes abnormally high spend.
If you are running out of budgets on campaigns, you are missing out on potentially valuable Amazon advertising opportunities. Your ads stop running mid-day while your competitors pick up traffic at lower CPCs.