In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
We often run into accounts wherein brand keywords are combined with non-brand keywords in the same Amazon Advertising campaign. Brand keywords include company names as well as specific product names.
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.
As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave ASINs/products out of manual or auto campaigns.
When an ASIN goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the ACOS. You will notice that the search term "today's deals placement" consumes abnormally high spend.
If you are running out of budgets on campaigns, you are missing out on potentially valuable Amazon advertising opportunities. Your ads stop running mid-day while your competitors pick up traffic at lower CPCs.
If you have been in the world of search advertising (Google Adwords, Bing Ads, etc.), competitors bidding on your brand terms is not a new practice. There is a fancy name for it: CONQUESTING.
