Nisha Narayanan

Ad Optimization

August 9, 2020

Amazon DSP to Engage Customers Across Shopping Funnel

The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced...

Retail Media

April 11, 2020

Amazon Launches Sponsored Display Product Targeting

Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.

Ad Optimization

February 6, 2020

Five reasons you should be using Amazon Posts right now

Amazon posts share a happy mix of the best features of its platform and social media platforms that allows Amazon sellers and vendors to increase their engagement with the customers.

Ad Optimization

December 24, 2019

Amazon’s new ‘Manage Your Experiments’ tool for A+ Content

Amazon recently launched a beta version of a new feature on Seller/Vendor Central called “Manage Your Experiments” (MYE) which allows marketers to run A/B tests on their A+ Content. This means that Amazon advertisers will now...

Ad Optimization

September 24, 2019

A Guide to Optimizing Amazon Sponsored Products Placement

Amazon Sponsored Products is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where...

Retail Media

July 22, 2019

Why and How to Sell Globally on Amazon

“We were able to double our sales […and] create great brand awareness selling internationally on Amazon… without that platform we would probably never even have tried international sales… They made it very easy – they give you the information, they give you all the tools.”

Nisha Narayanan

Amazon DSP to Engage Customers Across Shopping Funnel

Amazon Launches Sponsored Display Product Targeting

Five reasons you should be using Amazon Posts right now

Sponsored Display Ads for Brand Awareness

Amazon’s new ‘Manage Your Experiments’ tool for A+ Content

A Guide to Optimizing Amazon Sponsored Products Placement

Why and How to Sell Globally on Amazon

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