In a few months, software solutions may begin with a search bar or a chat box. Instead of clicking through a bunch of buttons and filters, you’ll get many of the insights you need from your software just by talking to it.
That’s the future Intentwise is heading toward. And it’s part of the many announcements we made last week at our first Up Next product event.
What all of our new features boil down to is this: At Intentwise, we want you to take your tactical time back.
We are building new solutions—an AI agent that truly feels like a teammate, a troubleshooting accelerator that automatically identifies what changed in your account and why, and context-aware apps—in order to eliminate all of the tedious tasks on your docket.
You should be focused on high-level thinking and strategic decision-making, not on clicking through every layer of an account to figure out what went wrong.
We’re making that a reality right now.
Here’s a brief summary of what you missed at Up Next.
Intentwise is more like a teammate you can talk to
After a series of major upgrades, Wizi, our AI assistant, now operates a lot more like your collaborative partner.
Even when you’re not logged in, Wizi is always analyzing your account—or your client accounts—for opportunities.
It keeps running even when you end your day.
So when you log in the next morning, you can ask it deep questions about the status of your account, and get back answers in seconds.
Wizi is fully conversational. Ask Wizi big account-level questions, like “Tell me what changed between June and July,” and get back a detailed summary.
Or use Wizi to speed up tasks you do every week like “Find me search terms that have spent more than $100 in the last 30 days and have zero ad revenue” or “Find me underperforming campaigns.”
You can also have Wizi create alerts on your behalf, like “Alert me when products are suppressed from ads.” That way, you can be sure you never miss a beat.
Wizi also surfaces opportunities you missed, gives you recommendations for what product or keyword to target next, and executes actions for you.
Think of the new and improved Wizi like your AI-enabled teammate. You can reclaim a lot of your time, but still keep your custom touch.
It’s the best of both worlds. Wizi gives you lots of powerful recommendations—but it is up to you which actions to take.
Instantly understand what drove a performance swing
Our newest solution, Product 360, is like nothing you’ve ever seen in the e-commerce space. Imagine you can identify anomalies in performance before they compound, and see exactly what the cause is without needing to race against the clock.
We all know this dilemma: When a product’s performance goes up or down, it can take a long time to figure out why. Is the problem with pricing? Organic sales? Glance views? Discounts? Ad conversions? Buy Box %? Buy Box price? Inventory?
You can spend hours going through every line of your account—or you can let our new Product 360 solution do it for you within seconds.
Product 360 is a living, breathing software that constantly monitors your performance in the background.
It alerts you when something demands your attention, and then it signals which product-level metric—from ad revenue to organic sales to Buy Box % to inventory levels, and more—will help you fix it.
It’ll instantly flag that your price went up, for instance, or that you had Buy Box issues.
With Product 360 at your fingertips, you’ll be able to press an advantage—or solve a performance problem—far faster than your competitors.
In the tech world, there’s this idea of observability, where you can see and troubleshoot your product at all times. Product 360 is bringing that idea to e-commerce.
The best part of the solution is that it is fully collaborative with your team—or even, if you choose, with your clients.
You can leave comments on each product for your teammates. Ask questions, explain important changes, and so on.
Product 360 is the most powerful troubleshooting software around, and you can use it like Google Docs.
Be the first to experience it by signing up here.
A new generation of dashboards
Old-school, static dashboards are becoming obsolete. At Intentwise, we are moving into a future where “dashboards” function a lot more like applications.
All of our AMC insights, for instance, are becoming dynamic and context-aware, complete with built-in AI summaries and recommendations about what needs your attention.
Next time you open up our Path to Conversion visuals, for instance, you’ll be able to see a full analysis of your performance by path, complete with a summary about what to know.
Whenever you open up an app on the Intentwise platform, you’ll get a detailed analysis of what has happened in your account, what needs your attention, and a recommendation of what to do next.
You’ll get all the benefits of scaled AI analysis. But at the end of the day, it’s you in the driver’s seat. You get to decide exactly what matters most.
