Search Terms Are Now Available for Product Targeting Campaigns


New Amazon Advertising Featured image

Search terms are now available for product targeting campaigns as well. Click on the “Search terms” tab to see the targeted products. Note that this feature is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same.

Read our post “Don’t Miss Out on Leveraging Broad Match Modifiers” to understand how you can leverage the new match type variation. 


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