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Launching a new product on Amazon is never an easy task. In order to supercharge your sales, you need to build up a base of customer reviews, plan out promotions and bundling opportunities, A/B test your creative assets, and leverage Amazon traffic referral programs like Brand Referral Bonus.
It’s a lot, right?
In this webinar, Joshua Rawe, founder of eSpark, talks you through the key strategies for mastering all aspects of the product launch.
Reviews are critical to your position in Amazon’s search results. But only about 1.5% of customers organically review a product they purchase. That means you need to take action in order to grow your review count.
Want to know if your product page is hitting all the right points? Run a low-cost automated ad campaign shortly after your launch to find out.
Then, see where Amazon is surfacing your ads. If Amazon is recommending inaccurate keywords or product targets, it might mean your listing is giving off the wrong impression.
When you launch a new product, Amazon will rank it disproportionately high in search results, even though you have few reviews.
That’s in part for Amazon to determine the potential of your product. Amazon’s algorithm judges the potential success of the product, and inflates its standing temporarily to see how it performs. Be aware of these natural swings in ranking as you launch.
Complete this form, and a team member will be in touch to schedule a demo.