On-Demand Webinar: Search, DSP, AMC: Connecting the dots of your ad strategy

Sophisticated brands and agencies advertise in many places at once. You aren’t just using Sponsored Products ads—you’re also running a variety of Sponsored Brands, Sponsored Display, and DSP ads. 

Eventually, you’re going to want a clear portrait of how these ads are working in tandem. How do you craft a DSP strategy that complements your Sponsored Ads strategy? How do you ensure that your DSP and Sponsored Products ads work together in the funnel? 

Most importantly, how do you audit all of these ad campaigns together?  

In this webinar, Destaney Wishon, the CEO of BetterAMS, will show you everything you need to know about connecting the dots of your ad strategy. She covers:

Targeting strategies with DSP 

Wishon discussed some smart strategies for running granular DSP ad campaigns. Included among them: 

• Target people who viewed competitor pages but did not purchase. This is a great way to reach people who you know are in market for a product like yours. 
• Target based on audience demographic. Reach people who you already know are inclined to purchase from your brand (or negate those audiences). 
• Re-target your own product viewers but not purchasers. Especially for a high-price product, re-targeting regularly is essential to driving a conversion. Wishon highlighted one client of hers, where the average customer viewed an ad 19x before converting. 

Audit your ad campaigns holistically

To better evaluate your ads across the funnel, you should: 

Re-organize your budgets. Your budgets need to be viewed in a synchronous, holistic way. If you change your DSP budget, for example, consider how you should adjust your Sponsored Ads budget, too. 

Break out your campaigns by strategy. Your DSP and Sponsored Ads campaigns have more in common than you think. For better measurement, organize them according to their goals, not according to the specific ad type. 

Re-marketing campaigns focus on ROAS, for example, while campaigns designed to drive incrementality focus on New-To-Brand metrics. You should evaluate campaigns that share a KPI together.

Want to see the rest? Stream the full webinar now.