The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation.
Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand.
If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different.
In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success.
Learn how to:
Register now, and join us April 25 at 10 am PST / 1 pm EST.
Sophisticated brands and agencies advertise in many places at once. You aren’t just using Sponsored Products ads—you’re also running a variety of Sponsored Brands, Sponsored Display, and DSP ads.
Eventually, you’re going to want a clear portrait of how these ads are working in tandem. How do you craft a DSP strategy that complements your Sponsored Ads strategy? How do you ensure that your DSP and Sponsored Products ads work together in the funnel?
Most importantly, how do you audit all of these ad campaigns together?
In this webinar, Destaney Wishon, the CEO of BetterAMS, will show you everything you need to know about connecting the dots of your ad strategy. She covers:
Wishon discussed some smart strategies for running granular DSP ad campaigns. Included among them:
To better evaluate your ads across the funnel, you should:
Re-organize your budgets. Your budgets need to be viewed in a synchronous, holistic way. If you change your DSP budget, for example, consider how you should adjust your Sponsored Ads budget, too.
Break out your campaigns by strategy. Your DSP and Sponsored Ads campaigns have more in common than you think. For better measurement, organize them according to their goals, not according to the specific ad type.
Re-marketing campaigns focus on ROAS, for example, while campaigns designed to drive incrementality focus on New-To-Brand metrics. You should evaluate campaigns that share a KPI together.
Want to see the rest? Stream the full webinar now.
