Amazon ad measurement is becoming centered around one powerful, growing service: Amazon Marketing Cloud (AMC). In this webinar, Intentwise hosted Amazon's Crystal Astrachan to discuss how ecommerce advertisers can get the most out of the platform to better understand customer decision-making—on and offline.

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What Was Covered

AMC in the Context of Amazon Ads

We discussed AMC’s place in the overall Amazon advertising ecosystem, including Sponsored Brands, Sponsored Products, Sponsored Display, and DSP.

A Dive into the Data

We explored the available datasets and potential use cases.

How to Maximize AMC’s Potential

Intentwise offers several reports and services to help advertisers start leveraging the data.

The Future of AMC

Lastly, we shared where the offering is headed.