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Latin America is the world’s rising e-commerce powerhouse. The region boasts 3 of the 10 countries with the fastest-growing e-commerce markets: Argentina, Mexico, and Brazil. If you aren’t taking the Latin America market seriously, you’re missing out.
Launching in a new market like Argentina, Colombia, Mexico, or Brazil is too tantalizing to ignore. A smart international rollout lets you scale quickly and efficiently.
But perfecting a Latin America expansion isn’t easy. You have to tailor your products, branding, and creative assets to that audience. You also have to cater ad campaigns to the new market, all while keeping careful track of those data outputs.
Many brands also make common mistakes around importing products and accounting for taxes.
In this webinar, Mike Begg, CEO of AMZ Advisers, shares his wisdom on how to manage it all. He discusses:
In many Latin American countries, such as in Mexico, the Average Transaction Value is nearly as large as that of the U.S.
According to Intentwise’s own data, ROAS on ads in Mexico has improved significantly over the past year, and so has Average Transaction Value (ATV). In fact, ATV has gone up 50% YoY in Mexico, putting it nearly on par with U.S. prices.
Begg highlights the different ways to go about launching a new product abroad: using your existing warehouse infrastructure, starting a local affiliate in the country, or finding a partner.
He notes the trade-offs for every approach. When you choose to ship to a country like Mexico from a third-party logistics provider or from your own warehouse, for example, your products won’t convert as well. Exporting your product means there will be tariffs and other fees that the end customer has to pay. That can sometimes make the true cost of your product far higher than you realize.
One alternative is to open a local subsidiary in the target market, but that comes with a lot of cumbersome legal and technical challenges as well. It’s important to think through all of these options carefully.
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