On-Demand Webinar: How agencies can master Amazon Marketing Cloud

If you’re an agency, you’re probably still fleshing out your strategy for Amazon Marketing Cloud (AMC). 

Maybe you already know that AMC is a powerful analytics platform that can unlock New-to-Brand metrics, shopper journeys, new attribution models, granular custom audiences, and much more. 

But you might be wondering: How do you actually integrate AMC into your operations? How do you explain to clients the benefits of AMC, while also finding ways for your own team to leverage it at scale? 

AMC can be challenging to incorporate into your day to day. Even if you can write simple SQL queries without a problem, you may struggle to manage running queries for several clients at once. 

Luckily, Intentwise has been in the trenches with AMC since it launched. In this webinar, we show agencies how to maximize value from the platform.

We highlight: 

How to prepare your team for AMC

What skills, training, and resources will you need? How do you explain AMC to your team members, and how do you build these skills internally?

Why you need to create your AMC instance ASAP

An instance is your access to AMC. To create one, you just need a DSP CFID and a Sponsored Ads Entity ID. 

Even if you’re not 100% sure you want to use AMC, it’s best to start now. When you first make an instance, you will only see data going back 7 days. The longer you wait to make your instance, the less data you have to use in the future.

What audiences you can build with AMC right now

AMC lets you create granular custom audiences to refine your ad strategy.

There are endless permutations of AMC audiences that you can create. We recommended a few great ones: 

• Shoppers who abandoned cart
• Shoppers who have not opted into Subscribe & Save
• Over-exposed or under-exposed audiences
• Lower funnel shoppers that did not click on your Sponsored Products ad