On-Demand Webinar: Decoding the Amazon flywheel - The key to organic rank
On-demand webinar
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June 6, 2024

On-Demand Webinar: Decoding the Amazon flywheel - The key to organic rank

In this webinar, Daniel Tejada, the Co-Founder and Chief Learning Officer of the agency Straight Up Growth, is going to show you how to leverage the Amazon flywheel to ensure consistent growth.

Ryan Burgess
Head of Growth
Daniel Tejada
Co-Founder

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June 6, 2024
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Transcript

Eventually, most mature brands that sell on Amazon are going to hit a performance plateau. After a few years of hustling on the platform, you might realize that your sales are no longer growing very quickly, if at all. 

It’s a frustrating experience. But there is one way around it: Optimize your business for the Amazon flywheel, and give yourself a consistent spot at the top of organic rankings. 

In this webinar, Daniel Tejada, the Co-Founder and Chief Learning Officer of the agency Straight Up Growth, showed us how to leverage the Amazon flywheel to ensure consistent growth. 

He walked us through the ad mix and keywords strategies that Straight Up Growth uses on its own clients to ensure they optimize for the flywheel. Get a sneak peek at what the agency’s annual campaign plans actually look like. 

To build toward predictable, long-term growth, you need to: 

  • Create the right mix of branded vs. non-branded keyword campaigns 
  • Regularly audit all of your product pages—and know what mistakes to look for
  • Speed up your performance analysis so you don’t miss opportunities
  • Know when to factor in advanced analytics for deeper insights and potential opportunities 

Stream the full webinar now to learn more.