Amazon Marketing Cloud used to be a mystery to Brent Zahradnik, founder of the agency AMZ Pathfinder. Zahradnik, like many of his peers, wasn’t sure whether AMC had real value to him, or whether it could be overlooked.
In recent months, Zahradnik threw himself into AMC anyway, and he has come away with a new understanding of why agencies and brands should not miss the boat on AMC.
In this webinar, he discussed:
Many people misinterpret AMC as a data reporting tool. In reality, it’s so much more than that. Zahradnik calls it a data exploration tool.
With AMC, you can receive answers to nearly any business question that might cross your mind. For instance, you might want to know: Which ASINs are introducing new customers to your brand, then resulting in further sales later? With a simple query, AMC can give you the answer.
AMC debunks many myths you might have around how shoppers interact with Amazon ads. For instance, many people may mistakenly believe that DSP has no business impact, or that re-targeting should be the main goal of DSP.
Or, alternatively, many people assume that it takes just a few minutes for a shopper to checkout after clicking an ad. In fact, in a lot of cases, it takes much longer.
With AMC, cast aside these myths, and see how your shoppers actually think.
Keep in mind that your outputs in AMC will look very different depending on the specifics of your brand. There’s no universal best path to conversion, for example. It all depends on your brand, your price point, and the specifics of your product.
That’s why AMC is so powerful. Rather than taking one-size-fits-all approaches to advertising, AMC shows you the specific realities—and needs—of your business.
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