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CUSTOMER SUCCESS STORY

Appliance remanufacturing leader, CoreCentric, leveled-up it’s Amazon Advertising execution, while improving ACOS by 15%

Industry:
Appliance Parts
Location:
Chicago, Illinois, USA
CoreCentric partners with product manufacturers, service centers, and consumers to repair and renew appliances and parts. Established in 1995, CoreCentric is a leader in reverse logistics for the appliances industry. CoreCentric operates as a 3P seller on the Amazon Marketplace.

“The Intentwise platform assists us in being more efficient in managing our Ad spend. They are constantly enhancing the platform by adding requested features and functionality. This is a great platform with a great support team behind it.”

- Gage Anderson, eCommerce Manager

THE NEED: Finding a technology partner to take CoreCentric’s Amazon advertising execution to the next level

Gage Anderson (eCommerce Manager) and Dave Powell (Executive Director Of Technology) at CoreCentric, were excited about the growth potential of Amazon's marketplace. However, they recognized that staying competitive requires CoreCentric to manage the Amazon advertising channel in a more sophisticated way. They were looking for a partner that offered both a technology platform and Amazon advertising expertise to help them transition into the next phase of growth. Manually executing Amazon advertising was not just time-consuming, but CoreCentric was also not getting the most out of its ad spend. The rapidly evolving Amazon advertising features made it hard for Gage and the team to keep up with best practices.

THE SOLUTION: Intentwise’s Amazon Advertising Optimization Platform combined with training and support services

CoreCentric chose Intentwise for its unique combination of a technology platform and support services. Intentwise executed the engagement in two phases. Phase 1, which lasted six months, involved Intentwise restructuring the account and providing a fully-managed service. Day-to-day management was transitioned back to CoreCentric in Phase 2. The CoreCentric team now leverages the Intentwise platform to manage Amazon advertising. The platform continuously surfaces performance improving recommendations. Recommendations span bid management, keyword optimization, product optimization, and more. Also, the Intentwise platform's automated rules capabilities have helped CoreCentric save a great deal of time in executing day-to-day tasks.

THE RESULT: A 15% ACOS improvement in 60-days. Dramatically improved agility and sophistication of managing Amazon Advertising

Within 60-days of using Intentwise, CoreCentric's advertising cost of sales (ACoS) was reduced by 15%. Corecentric's team has implemented an Intentwise published operational checklist to manage Amazon advertising effectively. Bid management and account optimization are more efficient and automated than ever before. Regular consultations with the Intentwise customer success team help CoreCentric keep up with best practices, leverage the Intentwise platform effectively, and keep advertising performance on target. CoreCentric is now able to operate the Amazon advertising channel with much greater agility and sophistication than before.

15%
ACOS Reduction
50%
Saved Time

Intentwise Advantage

  • Achieve stellar results with in-depth recommendations
  • Effortlessly monitor and analyze performance
  • Save valuable time with automation
  • Leverage Amazon advertising expertise on-demand
  • Benefit from a high-touch customer support that is unparalleled in the industry

You Don’t Need to Go It Alone

Amazon is changing all the time, and no one can succeed without help anymore. We obsess about customer service and voice of the customer. Our support efforts, live chats, webinars, and comprehensive knowledge base will show we are as committed to your success as you are. You will always have a trusted partner by your side.

"Huge help for reporting needs, valuable insights and amazing customer support"

JG
Jennifer G
Sales & Marketing

“Top Notch Advertising Platform & Service”

TC
Tim C
Director of E-Commerce

"Love the Product, Love the Company!"

MJ
Matt Jordan
Digital Marketing Strategist

"In Only 7 Months, Our Monthly Amazon Sales Increased By 40% While Reducing ACOS% From 60% To 35%"

GM
Gerti M
Marketing Director

"Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights"

SW
Steve W
CEO

"Instrumental in helping us scale our business on Amazon"

CM
Carl Murray
Marketing Director

"Very in depth Platform for Agencies and Manufacturers"

CG
Clint G
Founder & CEO

"Most Versatile Yet Simplified and Elegant Platform I've Found"

DS
Daniel S
Founder

"The best Amazon Advertising Platform for Agencies and large-scale advertisers"

AE
Antonio E
CEO

CASE STUDIES

EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped."

50%

Reduction in campaign expenses

2X

Increase in Sales

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CoreCentric

"Intentwise is a great platform with a great support team behind it." -- -- -- -- ---------

15%

ACOS Reduction

50%

Saved Time

Read case study
Brand Focus

"Intentwise makes us look like rockstars." ------ - ----- ----- ------ ----- ----  ----------

100%

Client Base Growth

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Prairie Horse Supply

"There’s no doubt we’re doing better with Intentwise handling our advertising."

60%

ACOS Reduction

75%

Saved Time

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EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

Read case study
CoreCentric

"Intentwise is a great platform with a great support team behind it." --- --- ---- ----

15%

ACOS Reduction

50%

Saved Time

Read case study
See all
case
studies
See all
Backward grey icon
forward icon Intentwise
EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

Read case study
See all
case
studies
See all
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forward icon Intentwise
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forward icon Intentwise
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