The need: finding a technology partner to take CoreCentric’s Amazon advertising execution to the next level
Gage Anderson, an ecommerce manager at CoreCentric, and Dave Powell, the executive director of technology at the company, were excited about the growth potential of Amazon's marketplace. However, they recognized that staying competitive required CoreCentric to manage the Amazon advertising channel in a more sophisticated way. They were looking for a partner that offered both a technology platform and Amazon advertising expertise to help them transition into the next phase of growth. Manually executing Amazon advertising wasn't just time-consuming, but CoreCentric was also not getting the most out of its ad spend. The rapidly evolving Amazon advertising features made it hard for Anderson and the team to keep up with best practices.
The solution: Intentwise’s Amazon ad optimization platform plus training and support services
CoreCentric chose Intentwise for its unique combination of a technology platform and support services. Intentwise executed the engagement in two phases. Phase 1, which lasted six months, involved Intentwise restructuring the account and providing a fully-managed service. Day-to-day management was transitioned back to CoreCentric in Phase 2. The CoreCentric team now leverages the Intentwise platform to manage Amazon advertising. The platform continuously surfaces performance-improving recommendations. Recommendations span bid management, keyword optimization, product optimization, and more. Also, the Intentwise platform's automated rules capabilities have helped CoreCentric save a great deal of time in executing day-to-day tasks.
The result: a 15% ACOS improvement in 60 days and improved agility and sophistication in managing Amazon ads
Within 60 days of using Intentwise, CoreCentric's advertising cost of sales (ACOS) was reduced by 15%. CoreCentric's team implemented an Intentwise-published operational checklist to manage Amazon advertising effectively. Bid management and account optimization are more efficient and automated than ever before. Regular consultations with the Intentwise customer success team help CoreCentric keep up with best practices, leverage the Intentwise platform effectively, and keep advertising performance on target. CoreCentric is now able to operate the Amazon advertising channel with much greater agility and sophistication than before.
