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Customer Success Story

How Brand Focus Digital used the Intentwise platform to wow their clients and scale

Industry:
Amazon Marketing Agency
Location:
Seattle, USA
Brand Focus Digital is a rapidly growing Seattle based full-service Amazon agency, founded by an ex-Amazoner.

"Intentwise makes us look like rockstars."

– Clint George, CEO

The Need: Provide Clients with On-Demand Reporting and Customized Data Insights

Clint George is the founder and CEO of Brand Focus Digital, a full-service Amazon agency that has been serving clients since 2016. Almost as soon as Clint opened his doors, he ran up against Amazon’s restrictive reporting capabilities; the inability to retrieve data beyond a certain date and the inability to customize search parameters made it particularly difficult for Clint’s team to respond to client inquiries or to justify ad management tactics. At first, Clint hired a remote team to manually pull and record all available data for every client each month just to have the records, but it was a cumbersome process and the large volume of raw data had limited utility. The Brand Focus team still had to pore through it to answer any specific client question. Identifying key metrics and patterns in order to improve advertising results was quite literally like searching for the proverbial needle in the haystack.

Ongoing Returns: Updated Features, Technical Support, and Training

Over time, Brand Focus Digital developed a strong relationship of trust with Intentwise; one that has kept them loyal to the platform despite consistent solicitations from competitors. One reason for this trust is the stellar customer service Intentwise provides. As Clint’s team grew, he would need assistance adjusting the users and permission settings or figuring out the mechanics of certain features. Intentwise was always responsive and quick with its support.

Intentwise has also grown alongside Brand Focus Digital and has continually improved the platform. With each new release and/or Amazon update, Intentwise was there with training to ensure its users like Brand Focus Digital could get the most out of new features. Even as the COVID-19 pandemic began to disrupt the global economy, Intenwise was ready with guidance on which metrics brands should be tracking to determine whether to stay the course or adjust their strategies.

The Solution: A Platform That Does It All (and a supportive team behind it!)

Searching for a platform that could streamline clients’ marketing data and even provide insights to improve advertising outcomes, Clint came across the Intentwise platform just as it was newly released. In addition to the application’s ease of use, Clint appreciated the team behind it; he felt they were easy to work with and genuinely interested in his success using the platform.

The Brand Focus Digital team found that managing client campaigns in the Intentwise platform was an intuitive process. The interface was much simpler than the Amazon Advertising dashboard, and it had all the reporting functions they needed to respond to client inquiries and even be proactive in reporting comparative results. But that was just the beginning. The platform’s features were designed to make the data insightful and actionable, surfacing recommendations to optimize campaigns and reduce ACOS. It gave the team strategic direction in optimizing clients’ advertising accounts. At the same time, the platform’s rule-based automations freed the team from constantly monitoring and adjusting their bidding. This laid the foundation for them to scale.

The Results: An Increased Client Base, Reduced Workload

With the Intentwise platform and reliability of ongoing training, Brand Focus Digital can employ a data-driven approach to serving their clients and working as efficiently as possible.

“Clients hire us because they don’t want to have to go through the learning curve,” says Clint. “Intentwise makes us look like rockstars.” The platform allows Brand Focus Digital to extract tailored knowledge for each client that they would neither have the time nor the resources to acquire on their own. With this secret weapon in hand, Clint has more than doubled the Brand Focus Digital client base, all while reducing his team’s workload. That’s a win-win.

100%
Client Base Growth
50%
Saved Time

Intentwise Advantage

  • Achieve stellar results with in-depth recommendations
  • Effortlessly monitor and analyze performance
  • Save valuable time with automation
  • Leverage Amazon advertising expertise on-demand
  • Benefit from a high-touch customer support that is unparalleled in the industry

You Don’t Need to Go It Alone

Amazon is changing all the time, and no one can succeed without help anymore. We obsess about customer service and voice of the customer. Our support efforts, live chats, webinars, and comprehensive knowledge base will show we are as committed to your success as you are. You will always have a trusted partner by your side.

"Huge help for reporting needs, valuable insights and amazing customer support"

JG
Jennifer G
Sales & Marketing

“Top Notch Advertising Platform & Service”

TC
Tim C
Director of E-Commerce

"Love the Product, Love the Company!"

MJ
Matt Jordan
Digital Marketing Strategist

"In Only 7 Months, Our Monthly Amazon Sales Increased By 40% While Reducing ACOS% From 60% To 35%"

GM
Gerti M
Marketing Director

"Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights"

SW
Steve W
CEO

"Instrumental in helping us scale our business on Amazon"

CM
Carl Murray
Marketing Director

"Very in depth Platform for Agencies and Manufacturers"

CG
Clint G
Founder & CEO

"Most Versatile Yet Simplified and Elegant Platform I've Found"

DS
Daniel S
Founder

"The best Amazon Advertising Platform for Agencies and large-scale advertisers"

AE
Antonio E
CEO

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EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

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CoreCentric

"Intentwise is a great platform with a great support team behind it." --- --- ---- ----

15%

ACOS Reduction

50%

Saved Time

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Backward grey icon
forward icon Intentwise
EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

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Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

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