Imagine conducting sophisticated Amazon analytics, inside your AI assistant.
Asking questions of your Amazon data, diagnosing performance swings across both retail and ads, and building custom dashboards from scratch—all directly within Claude, Copilot, or whichever AI agent you already use.
And all through plain-text messages.
A simple query can now unlock an entire universe of sophisticated analytics.
And it can happen with remarkable ease: no SQL. No one-size-fits-all dashboards. No waiting.
This is the future of marketplace commerce. And today, Intentwise is leading the charge into it.
We’re rolling out our new product, the Intentwise AI Gateway, an industry-leading MCP that lets you run sophisticated, domain-specific analytics inside of your AI agent.
We have a lot more to say about this—but really, it’s best if you just see this product for yourself.
It will totally revolutionize your daily business operations. You can sign up for the waitlist today, and be one of the first to see it for yourself.
What is the state of Amazon and AI?
We know, we know: You’ve been hearing a lot of noise about AI and Amazon.
And honestly, a lot of it is hard to sort through. Most of us can’t figure out which AI-led products are just marketing hype, which are potentially significant but arriving prematurely, and which will actually reshape your business operations.
Ultimately, many businesses want the same thing from AI: they want to speed up the time it takes to get actionable insights.
Modern marketplaces depend on dozens of fragmented signals. The challenge for every account manager or advertising lead is to unify those signals in order to diagnose and anticipate problems—and to do it nearly instantly.
Marketplaces move fast. If you take too long to notice that a product is burning through inventory, for instance, you might already have a stockout, and you’ve lost your top position in organic search results.
It really isn’t until now, with the rise of MCPs, that businesses are able to pair the sophistication of AI assistants like Claude and Copilot with an enriched, AI-ready data foundation, drawn from their existing e-commerce data.
What is Intentwise AI Gateway?
Intentwise AI Gateway is an MCP that ties together your Amazon retail and ads data, and connects it to Claude, Copilot, ChatGPT, or any other AI assistant you like.
With AI Gateway, you can ask deep business questions within the AI assistant you already use.
Brands can ask about, say, their total ACOS by campaign type over the last 30 days.
Agencies can ask which clients had the biggest ad spend increase in the last 30 days.
What makes AI Gateway special is that it provides more than just a connection between your Amazon data and your AI agent.
Intentwise’s knowledge graph and data models are purpose-built for e-commerce, and ensure that the analysis your agent spits back is domain-specific and in the language of your business.
MCP servers have become a core part of the Amazon ads ecosystem. We wrote recently about the new Amazon Ads MCP, which allows you to take actions across your Amazon ads account using plain text.
Intentwise’s AI Gateway provides the analytics layer in your existing AI agent.
While Amazon’s MCP means you can adjust automated bidding rules by typing a simple prompt into Claude, AI Gateway lets you ask deep questions of your data, with structured responses.
What makes our MCP different?
Your AI outputs are only as good as your inputs. A powerful data layer with embedded expertise and custom taxonomies is what you need to ensure that your AI assistant truly understands your business context and business structure.
Without your data enriched for AI agents—and without the relevant domain expertise embedded into it—you’ll get stuck with fragmented answers that don’t speak the language of your company or the e-commerce landscape.
Specifically, Intentwise AI Gateway gives you:
Combined data sets. AI Gateway connects ads, retail, inventory, Share of Voice, and other data points into a single, normalized view.
Intentwise’s magic is our pre-aggregated data model that ties together data sets across all parts of your business. This industry-leading data foundation is what makes Intentwise’s MCP so distinct.
Embedded expertise. Within the AI Gateway is a structured foundation that allows the MCP to interpret commerce signals correctly, reduce hallucinations, and maintain a high degree of analytical accuracy—even when answering complex questions across ads and retail data.
Domain-specific responses. Our data layer is enriched with your custom taxonomies and unique brand metadata, such as product categories, sub-brands, and any other signals unique to your business.
This additional context means that every output from your AI agent will reflect the existing structure and language of your business.
The reason we are able to do this is that our commerce observability platform normalizes data across ads, retail, inventory, Share of Voice into one connected data foundation.
There’s much more to say on AI and analytics—but really, AI Gateway is a product you need to just try to understand.
When you input data that is as deeply enriched as our data models are, the speed and sophistication of the AI responses will astound you. Demo it today.
