It’s time to make the DSP ad management process truly frictionless.
You may have noticed that, these days, Amazon is pushing DSP ads harder than ever. For brands and agencies alike, there’s certainly a lot of appeal to DSP: Amazon DSP ads can now reach Spotify, Netflix, and a whole host of other platforms.
We wrote about this new, supercharged era of DSP here.
Through DSP ads, you can get premium placements for your ads pretty much anywhere people engage with content.
The problem with using DSP, however, is that it often comes with tedious functionality. The sophistication of these campaigns means there’s also a lot of back-end technical work required to maintain them.
Today, we’ll talk through one simple hack for a time-consuming DSP feature: flight management.
What is a DSP flight?
A flight meters out how much money you’re going to spend over a given time period. It’s a budget that you can set across a specific time range, on the Order level.
Flights let you get granular with your budget, while avoiding overspending.
It’s a great tool within DSP. But the problem is that flight creation and tracking is a heavily manual process.
For instance, many brands and agencies set up flights on a monthly basis. That means you have to set up a new flight for the new time period manually every month, across every single DSP Order.
It can become tedious work quickly, and it’s especially frustrating when you’re ultimately only making minimal changes to your flights from one period to another.
The other difficulty of flight management is that it is difficult to track, at a glance, how your flights are running.
Your flight is only viewable when you click into an Order in your DSP account, which means you need to constantly click in and out of Orders to check their progress.
This is fine if you only have one or two Orders running, but many heavy spenders on DSP have a lot more than that.
Agencies in particular probably have dozens and dozens of Orders to sort through at once, across many client accounts.
If it feels like there has to be an easier way, well, there is.
How do you streamline the flighting process?
Here’s where a software solution like Intentwise comes in. In Intentwise, you can create new flights in bulk. Copy/paste the same details from the last month’s flight into the new month, and then make any small tweaks you need from month to month.
That way, you don’t have to fill in all the pacing details over and over again.
If you want to recreate the same flight across multiple Orders, you can do it in bulk through our software.
Analysis is easier in our software, too. After you’ve created a flight, you can check in on your flight status at a single glance.
In Intentwise, you don’t need to click in and out of Orders to see how your flights are running. You can see the top-line details of your flights in a single, easy-to-skim column.
See the delivery rate and performance rate for a given period, and figure out which flights demand your attention with almost no effort.
How else can you take the friction out of Amazon DSP campaigns?
Ultimately, this is not just about flighting. As DSP inventory continues to expand, many brands are probably going to find themselves allocating more spend to these ads.
All of that extra campaign management work can get time-intensive if you don’t have the right software platform at your fingertips.
With Intentwise, we don’t want you to get mired in the technical work of managing your flights.
Imagine a world where DSP management is totally frictionless, so you can keep your eye on high-level strategy. That’s what Intentwise makes possible.
