White Paper

Developing a 2022 Amazon Data Strategy

Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for advertisers to scale.

In the white paper, we cover:

Required characteristics of a sound data infrastructure

The different retail data types to contend with

The importance of connecting fragmented data sets

Common data challenges advertisers face

The components of an ecommerce data stack

Plus: The Data Strategy Checklist

WHITE PAPER

Start strategizing about your Amazon data.

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