About The Report
Amazon’s Vendor Central Market Basket Analysis Report provides data at the ASIN level on the top 3 most popular products purchased at the same time. It also includes the Title of the ASIN and what % of orders included the other top purchased products. If the % of orders affiliated with a frequently purchased product is low then it might not be a valuable insight and those items may have low future purchase correlation. However if the % of orders is high, often considered at around 10% or higher, then you’ve uncovered a truly popular basket companion to your ASIN.