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Both Amazon and Walmart are sharing more valuable data than ever. If you’re like most agencies, you’re looking to find the best ways to leverage it for your clients at scale.
But where do you begin?
The answer is to craft a data strategy. When you have a data strategy, all sorts of critical data points come into focus, and running custom analytics becomes possible.
In this webinar, our CEO Sreenath Reddy shows you why agencies that build an intentional data strategy have a competitive advantage against their peers.
Smart agency analytics comes out of three types of questions. They are:
Strategic: e.g. Analyze your path to conversion, New To Brand, Customer Lifetime Value
Operational: e.g. Conduct a profitability analysis
Diagnostic: e.g. Troubleshoot performance challenges
As an agency, the logic of investing in smarter analytics is not just about showing a flashy report to an existing client. Good analytics benefits you at all stages of the client relationship, including in the prospecting and the account retention phases.
Ready to level up your analytics journey? Watch our webinar to get started.