The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation.
Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand.
If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different.
In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success.
Learn how to:
Register now, and join us April 25 at 10 am PST / 1 pm EST.
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From Amazon Marketing Cloud to Selling Partner API, Amazon is sharing more data sets with brands than ever before. But how do you actually integrate these powerful new data streams into your business?
In this webinar with Aaron Conant of BWG Connect, Intentwise CEO Sreenath Reddy discussed the ins and outs of building a sophisticated and workable data strategy. Just downloading metrics from Amazon isn’t enough: Ultimately, you need processes, people, and technology to manage all of it.
Here are the key ingredients for brands that want to craft a data strategy.
Brands should ensure that members of their team have the critical skills needed to conduct data analysis, such as knowledge of SQL and regressions.
Skills alone aren’t enough, however. Brands should also be sure that they collaborate on data across their teams, such as by assigning a data steward who works with both the IT and business sides.
All brands should start with a list of 10-15 critical questions they want to answer with data in order to supercharge their business.
From there, they need to build processes that allow them to refine and analyze patterns in their data. They should firmly establish processes for answering:
Actually collecting all of that data from Amazon is tricky, too. There are many pitfalls to watch out for. First, while many brands are tempted to build their own API connections, doing so is a messy, time-consuming process that is not an end in and of itself.
Second, one big mistake brands make is to sign away rights to their ad data to a third party. In order to plan for long-haul growth, brands need to ensure they have permanent access to their own data.
(This webinar was hosted by BWG Connect.)
