<link rel="canonical" href="www.intentwise.com/webinars/driving-results-with-sponsored-brands-and-sponsored-display"> <meta property="og:url" content="www.intentwise.com/webinars/driving-results-with-sponsored-brands-and-sponsored-display" />

What We’ll Cover

The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation. 

Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand. 

If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different. 

In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success. 

Learn how to:

Assess your competitive landscape to identify opportunity gaps
Identify your target customers for more compelling marketing
Ask the right questions to hone your unique brand voice 
Utilize leading branding techniques to impact your bottom line

Register now, and join us April 25 at 10 am PST / 1 pm EST

Webinars
On-Demand Webinar: The Other 20%: Driving Results with Sponsored Brands and Sponsored Display

Webinars

April 11, 2024

On-Demand Webinar: The Other 20%: Driving Results with Sponsored Brands and Sponsored Display

Michael Maher, Chief Idea Officer at the agency Cartology, shows you how to craft a high-performing SB and SD strategy.
April 11, 2024
Ryan Burgess

Are you missing out on opportunities with your Sponsored Brands and Sponsored Display ads? 

According to Intentwise data, 80% of Amazon ad spend goes to the most popular ad format, Sponsored Products ads. But many brands are actually spending too much on SP ads—and, if done right, a smart SB and SD strategy can really pay dividends. 

Below, Michael Maher, Chief Idea Officer at the agency Cartology, shows you how to craft a high-performing SB and SD strategy. He’ll discuss how to: 

  • Identify overspend: Find out if you’re spending too much on Sponsored Products ads. 
  • Build a mix strategy: Learn how to optimize spend between SD and SB ad types, including Sponsored Brands Video ads.
  • Improve targeting: SB and SD ads each have their own unique targeting capabilities, allowing marketers to get more granular than SP ads. Here’s how to make the most of it.
  • Leverage Amazon Marketing Cloud: Measure the effectiveness of your campaigns on a more granular level with the rich insights in AMC.

Watch the full webinar now.

HOST
Ryan Burgess
Head of Growth, Intentwise
Ryan is the Head of Growth at Intentwise leading the sales and marketing strategies. He has over 10 years of Amazon Advertising experience and is an expert at all things related to Amazon.

Ready to Get Started with Intentwise?