The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation.
Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand.
If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different.
In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success.
Learn how to:
Register now, and join us April 25 at 10 am PST / 1 pm EST.
Crafting creative assets for Amazon can feel like throwing darts at a wall. But the quality of your creative assets can make or break your business. By formulating a good strategy, you can easily create best-in-class content that not only sets your product apart in search results, but also reduces your competitors’ foothold, boosts conversions, and builds your brand.
In this webinar, Gwen McShea, president of Lean Edge Marketing, talks you through how to set goals, plan your creative and create masterful Amazon content for product images, Brand Stores, Brand Stories, A+ and Enhanced A+ Content, Amazon Posts, video ads, and much more.
McShea discussed:
There are countless reasons to invest in great creative content, but a big one is brand defense. When you use up all of the available creative assets on your product page, you are cutting back on the space that Amazon can run ads for your competitors.
Articulating to customers how big or small a product is can be extremely difficult. Size surprises are the number one customer complaint on Amazon, and it can often lead to returns.
But there are a few tried-and-true tactics:
Depending on whom you ask, you might get very different guidance on how to leverage Amazon’s A+ Content. One school of thought says your A+ Content should be SEO-driven, so that Amazon and Google indexes your page more highly. The other says to focus purely on visuals, because the best way to increase your conversion rate is to wow your customer.
How do you choose the best route for you? Evaluate what you’re missing. If you don’t have a ton of traffic, focus on SEO optimization. If you have a ton of traffic but a lower conversion rate, consider focusing on visuals.
