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What We’ll Cover

Webinars
On-Demand Webinar: A Marketer’s Guide to Mastering Amazon Content

Webinars

August 17, 2023

On-Demand Webinar: A Marketer’s Guide to Mastering Amazon Content

In this webinar, Gwen McShea, president of Lean Edge Marketing, talks you through how to set goals, plan your creative and create masterful Amazon content for product images, Brand Stores, Brand Stories, A+ and Enhanced A+ Content, Amazon Posts, video ads, and much more.
August 17, 2023
Ryan Burgess

Crafting creative assets for Amazon can feel like throwing darts at a wall. But the quality of your creative assets can make or break your business. By formulating a good strategy, you can easily create best-in-class content that not only sets your product apart in search results, but also reduces your competitors’ foothold, boosts conversions, and builds your brand.

In this webinar, Gwen McShea, president of Lean Edge Marketing, talks you through how to set goals, plan your creative and create masterful Amazon content for product images, Brand Stores, Brand Stories, A+ and Enhanced A+ Content, Amazon Posts, video ads, and much more.

McShea discussed: 

Why good content helps displace competitors

There are countless reasons to invest in great creative content, but a big one is brand defense. When you use up all of the available creative assets on your product page, you are cutting back on the space that Amazon can run ads for your competitors.  

How to convey product size in your images

Articulating to customers how big or small a product is can be extremely difficult. Size surprises are the number one customer complaint on Amazon, and it can often lead to returns.

But there are a few tried-and-true tactics: 

  • Put your product on a model
  • Place it next to an everyday object
  • Create sizing guides

Why there are two schools of thought on A+ Content

Depending on whom you ask, you might get very different guidance on how to leverage Amazon’s A+ Content. One school of thought says your A+ Content should be SEO-driven, so that Amazon and Google indexes your page more highly. The other says to focus purely on visuals, because the best way to increase your conversion rate is to wow your customer. 

How do you choose the best route for you? Evaluate what you’re missing. If you don’t have a ton of traffic, focus on SEO optimization. If you have a ton of traffic but a lower conversion rate, consider focusing on visuals.

HOST
Ryan Burgess
Head of Growth
Ryan is the Head of Growth at Intentwise leading the sales and marketing strategies. He has over 10 years of Amazon Advertising experience and is an expert at all things related to Amazon.

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