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White Paper

Developing a 2022 Amazon Data Strategy for Your Agency

Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for agencies to scale.

In the white paper, we cover:

Required characteristics of a sound data infrastructure

The different retail data types to contend with

The importance of connecting fragmented data sets

Common data challenges agencies face

The components of an ecommerce agency data stack

Plus: The Agency Data Strategy Checklist

WHITE PAPER

Start strategizing about your Amazon data.

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