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CUSTOMER SUCCESS STORY

How better analytics let Elevate Brands get more experimental

Industry:
Aggregator
Location:
Austin, Texas
Elevate Brands used to wait weeks to receive insights about how its advertising strategy was performing on Amazon. Then Intentwise Analytics Cloud stepped in.

The ability to access the data from all 35 brands in a single dashboard, with new metrics and insights available immediately, let Elevate Brands get more experimental.

– Tony Morales, VP of Advertising Operations at Elevate Brands

The challenge

Amazon aggregators like Elevate Brands operate dozens of different brands at once—but analyzing some of those data points isn’t easy. 

Take, for instance, a search term report. Extracting insights from one search term report is difficult enough. But because Elevate Brands manages 35+ brands, it had to keep track of 35+ reports simultaneously - not to mention all of the other advertising and business reports.  

The company hired a team of virtual assistants who spent all day downloading and processing these reports from Amazon. They organized the reports into a massive web of Google Docs and Google Sheets. It was an agonizing process that often took weeks to complete.

Tony Morales, VP of Advertising Operations at Elevate Brands, wanted to see what percentage of his ad impressions were coming from top-of-search placements. He knew ads that appear high in search results convert better, and he wanted to use the data to inform his bid strategy. 

But because of the time it took to organize the search term reports from Amazon, sourcing those insights was a major challenge. Morales had to wait as much as a month to untangle the results for some insights.

The solution

With Intentwise Analytics Cloud, all of Elevate Brands’ data was pulled, organized, and visualized—automatically. For Morales, the data management solution within Intentwise Analytics Cloud meant he could finally receive a live, constantly refreshing look at how many of his ad impressions were coming from top-of-search ads. 

That ability to access the data from all 35 brands in a single dashboard, with new metrics and insights available immediately, let Morales get more experimental. 

Thanks to Intentwise, Elevate Brands could play around with its bid strategy—such as by shifting more of its budget to top-of-search ads—and immediately analyze the results. Before Intentwise, it might take a month until Morales knew how the new approach was working. Since using Intentwise, however, he could re-adjust his strategy after just a couple of days.

Analytics aren’t the only part of Intentwise that Morales has valued, either. He said he was impressed by “the level of leadership, communication, and regular discussion, particularly when talking about our business needs and ideas around feature requests.” Ultimately, he said, “The communication with Intentwise is top notch.”

35+
Brands automatically tracked
500+
Data sources combined
How Intentwise Helped Elevate Brands:
  • Intentwise Analytics Cloud combined 500+ data sources into a single, constantly refreshing dashboard 
  • Intentwise Analytics Cloud gave Elevate an hourly view of its ad performance, allowing it to experiment with bid strategies and make swift adjustments
  • Elevate used Intentwise’s Share of Voice metrics to identify competitors who ranked above it on Amazon despite under-spending on ads

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"Intentwise customer service is phenomenal & they always go the extra mile."

48%

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Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

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"Intentwise is a great platform with a great support team behind it." --- --- ---- ----

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Backward grey icon
forward icon Intentwise
EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

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ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

Read case study
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